Blog Disclosure, do YOU generate revenue?
Just a note, seeing as its become an issue with major blogs all over the internet: i am not benefiting financially for my posts on this site (yet), and frankly, the biggest reason is simple: i haven't figured a sure fire way to monetize my effort here (yet), but just like Seth and other bloggers, i love gifts.
Seth makes a great post on his site that just might become the rally cry of blogs everywhere...
"On occasion, I'm delighted to accept samples of stuff with very small (under $20 or so) value, just to be nice. I have to tell you, though... If any of this changes, I promise to let you know."
Seth Godin: Blog Disclosure. Read the whole thing. A bloggers manifesto maybe.
The key here, really simply, is not to avoid making money (that would be silly)... merely to give full disclosure regarding it.
For example, i spend all nite encouraging you to shop for your groceries online. It's easy, it doesn't cost any more than walking down every isle in person, and it takes infinitely less time. i tell you that the old domain of www.gardenmarket.ca is now accessible thru their site address www.shopsobeys.com. And then i continue on to tell you that all of your account information, user names and passwords will remain the same, so that you can continue shopping from Sobeys on Strachan Road, online! After all that, wouldn't you like to know whether i said all that because Sobeys gives me bags of Dempsters Cinnamon Raisin English Muffins at no cost, or did i say all that as a public service announcement without expecting any free food at all? In newspapers they call it an advertorial: Advertising that mimics an editorial. In TV and radio, we are familiar enough with the industry that we naturally assume that anyone getting name mention on either of those medias is paying (and paying BIG). With the internet in general, and blogs in particular, its still new enough, and foreign enough that taking it for granted can lead to confusion...
Full disclosure time: Sobey's didn't ask for that plug, nor am i expecting anything from them... but i do love our local Sobeys Ready to Serve!
Seth makes a great post on his site that just might become the rally cry of blogs everywhere...
"On occasion, I'm delighted to accept samples of stuff with very small (under $20 or so) value, just to be nice. I have to tell you, though... If any of this changes, I promise to let you know."
Seth Godin: Blog Disclosure. Read the whole thing. A bloggers manifesto maybe.
The key here, really simply, is not to avoid making money (that would be silly)... merely to give full disclosure regarding it.
For example, i spend all nite encouraging you to shop for your groceries online. It's easy, it doesn't cost any more than walking down every isle in person, and it takes infinitely less time. i tell you that the old domain of www.gardenmarket.ca is now accessible thru their site address www.shopsobeys.com. And then i continue on to tell you that all of your account information, user names and passwords will remain the same, so that you can continue shopping from Sobeys on Strachan Road, online! After all that, wouldn't you like to know whether i said all that because Sobeys gives me bags of Dempsters Cinnamon Raisin English Muffins at no cost, or did i say all that as a public service announcement without expecting any free food at all? In newspapers they call it an advertorial: Advertising that mimics an editorial. In TV and radio, we are familiar enough with the industry that we naturally assume that anyone getting name mention on either of those medias is paying (and paying BIG). With the internet in general, and blogs in particular, its still new enough, and foreign enough that taking it for granted can lead to confusion...
Full disclosure time: Sobey's didn't ask for that plug, nor am i expecting anything from them... but i do love our local Sobeys Ready to Serve!
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