Tuesday, June 21, 2005

Marketing is

"Marketing is not about trickery or even insincerity. It's about spreading ideas that you believe in, sharing ideas you're passionate about... and doing it with authenticity. Marketing is about treating prospects and customers with respect, and realizing that it's easier to grow the amount of business you do with happy people than it is to find new strangers to accost." - Seth Godin

1 Comments:

Aaron said...

Great Quote - very applicable to the Marketing Class I am taking at the moment in my Masters class. You can invest in the brightest ideals of marketing, but without priority emphasis on customer investment - your marketing and company will always fall short of reaching it's pinnacle state.

June 21, 2005 10:34 PM  

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