Monday, August 15, 2005

Aquent Inside Marketing - Practice Leader

"How do you put creative needs into numbers? Aquent practice leader Ed Krug will tell you how you can use metrics to rationalize new expenditures—and exactly what you need to measure to build your case for creative growth and enable your creative staff to focus on creating work instead of reworking creative.

All in about three minutes. Talk about efficient."
- aquent inside marketing - episode 1

i don't have a designation on my business card, it's just the company Pitch Outdoor Advertising, and me... and contact info etc. The lack of position on the card is intentional throughout the company, we will serve our clients and prospective clients in whatever way our company delivers... all of us will, so there's never the classic "thats not my problem" or "i don't do that, but i'll get so-and-so to call you" put offs we all love to hate so much. All that aside, i think i'd like to add Practice Leader to my calling card. That just sounds great Mr. Krug!

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