Stop for Moving Ads

Outdoor advertising is getting an exciting shot in the arm, so to speak. From a Toronto start-up no less. Keep an eye out for this tech... Mirage's "interactive motion panels" play "video" clips -- albeit without the use of any electronics or moving parts -- on seemingly standard advertising light boxes. Walk by, and the picture moves. Stop, and it stops with you. Keep going, and it picks up where it left off. Like a fun-house mirror, it begs passersby to do a little jig in front of it to see what will happen." - from the article in Business Week.

There may be a good fit for the concept within the Alberta market. via Pitch Outdoor Advertising of course.

Will you stop for this moving ad?

"Anything that's going to bring delight, surprise, and engagement, and is delivered with taste and imagination, is great," - Brian Collins, executive creative director of Ogilvy's Brand Integration Group. "I would embrace it in a second."