Art & Office Supply

One would expect a business marketing *ART* to rely on art for their marketing message. i can only hope that their corporate identity is flashy and creative. Mind you, if that IS the case, then consistency amongst their marketing mediums would have been nice. As it is, this sign, while bold, does NOT elicit confidence in their artistic side... How do you choose to represent yourself? Are you speaking the right language? or just communicating for communications' sake.