When
Telus was young, i too was young. The company was exciting, and following their
take over of Mike with all the increased marketing and advertising that implemented i was struck. This might be a company to work for, for no other reason than to buy stock (
1995 prices compared to
2007 prices - i might cry). I loved what they were doing with growth and marketing, but i didn't love it that much.
Since those early days, Telus has grown to be a major player nation wide (sea to sea to sea, as they call it now). While they've grown, my hypothetical stock options growing with them, Telus lost its lustre. I left their internet service for perceived better. In fact, i have left Telus for everything they provide except a home phone line, and that merely, is due to lack of choice (so far). It is all about choice.
Recently, Telus struggled out of the gate, and
in a flash, they were correcting and moving on.
Phone companies cozy up as woo date draws near by Dave Watson is an excellent opinion piece published March 1st, looking forward to what was to come in Cell Mobility.
Fast forward to last week.
CRTC enables cell users to take their cell number with them when they leave one provider for another. Choice again, this is likely a huge barrier limiting the transfer of customers from one provider to another. If i were still a Telus Mobility subscriber, now would be the opportune time to leave. In fact, i am likely not the only one with that sentiment. You would think an exodus of sorts could occur, seeing as that last reason NOT to switch has been removed. I'd expect marketing from every other mobility player in the Alberta market: "Switch now, get a hug form a Bell representative" or some such.
We are a week into the "switching time" and all i've seen are ads (and ads and ads) informing me that i can finally switch to Telus. Like, all this time i've been waiting. I haven't (has anyone?). But that gets to my point: Telus has done right. Again. And their stock will reflect that. Again. They were ready, the moment the CRTC opened the gates, Telus stepped in to take command of the conversation. Perfect timing. Taking advantage of choice. Right now, in Alberta, when i think of choice... i hate to say it. So i won't, but do you know which provider i think of first?
I wonder where the other players were... maybe they don't need any more customers? maybe they don't want any more of Telus customers than just naturally switch without being enticed. Maybe Telus really is verging on
Evil Empire ground...
Labels: marketing