Battle Friction
I am re reading one of my favorite marketing tombs. In it (and near the front too, which is nice) the author (William A. Cohen) says this:
(regarding flexibility) "An old maxim says that everything that can go wrong will go wrong. Von Clausewitz called the difference between what was planned and what was actually encountered in combat *battle friction*. Every corporate strategist must be prepared for battle friction. This is accomplished by building flexibility into the plan in such a way that risk and uncertainty are allowed for to the maximum extent possible. Thus a change of direction, once engaged in the marketplace, is not only possible but fairly easy to accomplish."
/As an aside,my computer, i am told, is horribly out of date. Don't get me wrong, the computer still works, i can blog from it, i play some games on it, Renee uses it for her latest facebook escapades, so it works, and it has a fantastic custom case (totally rad, or something). I digress, CoD4 is coming out this month, and i fear that my computer might experience extreme battle friction if i were to try and play said game on this old jalopy of a rig. Sad really.
//Did you watch that trailer? I'm buying a new rig.
(regarding flexibility) "An old maxim says that everything that can go wrong will go wrong. Von Clausewitz called the difference between what was planned and what was actually encountered in combat *battle friction*. Every corporate strategist must be prepared for battle friction. This is accomplished by building flexibility into the plan in such a way that risk and uncertainty are allowed for to the maximum extent possible. Thus a change of direction, once engaged in the marketplace, is not only possible but fairly easy to accomplish."
/As an aside,my computer, i am told, is horribly out of date. Don't get me wrong, the computer still works, i can blog from it, i play some games on it, Renee uses it for her latest facebook escapades, so it works, and it has a fantastic custom case (totally rad, or something). I digress, CoD4 is coming out this month, and i fear that my computer might experience extreme battle friction if i were to try and play said game on this old jalopy of a rig. Sad really.
//Did you watch that trailer? I'm buying a new rig.


